Nike + Foot locker

Videography
Photography
Creative

A diverse group of five people poses confidently in front of a colorful mural featuring the word "Chicago," wearing casual, sporty outfits and exuding a sense of unity and style.

Project overview

Nike and Foot Locker partnered on a campaign to spotlight students in underserved communities. The goal was to raise awareness through authentic photo and video content that blended purpose with product.

Nike and Foot Locker partnered on a campaign to spotlight students in underserved communities. The goal was to raise awareness through authentic photo and video content that blended purpose with product.

A person in a black tracksuit poses confidently on a wooden platform beside a green commuter train in Chicago, surrounded by tall buildings, wearing white Nike shoes and a backpack.
A person in a black tracksuit poses confidently on a wooden platform beside a green commuter train in Chicago, surrounded by tall buildings, wearing white Nike shoes and a backpack.
A young person wearing a black Nike tracksuit and a white t-shirt with the Nike logo sits on a basketball court painted in red and blue, capturing a stylish and athletic moment in an urban Chicago setting.
A young person wearing a black Nike tracksuit and a white t-shirt with the Nike logo sits on a basketball court painted in red and blue, capturing a stylish and athletic moment in an urban Chicago setting.
A young person with braided hair stands smiling and holding a white Nike backpack, standing in front of a vibrant graffiti mural in an urban setting.
A young person with braided hair stands smiling and holding a white Nike backpack, standing in front of a vibrant graffiti mural in an urban setting.
Five children in colorful athletic wear, featuring neutral tones, smile and pose playfully for the camera, embodying youthful energy and friendship in an outdoor setting.
A person in a Nike tracksuit sits confidently in a vintage barber chair, showcasing stylish Nike sneakers in a dimly lit, classic barbershop setting in Chicago.
A person in a Nike tracksuit sits confidently in a vintage barber chair, showcasing stylish Nike sneakers in a dimly lit, classic barbershop setting in Chicago.
A person in a Nike tracksuit sits confidently in a vintage barber chair, showcasing stylish Nike sneakers in a dimly lit, classic barbershop setting in Chicago.
A person in a beige Nike tracksuit stands confidently in front of a colorful Chicago graffiti mural, expertly captured in a professional photo shoot setting.
A person in a beige Nike tracksuit stands confidently in front of a colorful Chicago graffiti mural, expertly captured in a professional photo shoot setting.
A person in a beige Nike tracksuit stands confidently in front of a colorful Chicago graffiti mural, expertly captured in a professional photo shoot setting.
Four kids sit on a bench in a shoe store, surrounded by sneakers on display, showcasing casual and sporty fashion styles.
Four kids sit on a bench in a shoe store, surrounded by sneakers on display, showcasing casual and sporty fashion styles.
Four kids sit on a bench in a shoe store, surrounded by sneakers on display, showcasing casual and sporty fashion styles.

The Results

The Results

The content approach included documentary-style video and vibrant photography to authentically capture the stories, energy, and individuality of the youth involved.

The content approach included documentary-style video and vibrant photography to authentically capture the stories, energy, and individuality of the youth involved.

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Design that connects.
Strategy that scales.

Design that connects.
Strategy that scales.

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Team working in an office watching at a presentation
Team working in an office watching at a presentation