Old Town Barber

Videography
Photography
Creative

A man, seated in a modern, stylish barbershop with contemporary lighting and mirrors, is getting a haircut, highlighting the barber's professional skills in grooming and style.

Project Overview

Old Town Barber, a modern barbershop rooted in classic craftsmanship, wanted to elevate its brand presence and attract new clients. Known for its precise men’s haircuts, beard trims, and upscale service, the shop partnered with us to create a photo and video campaign that captured the artistry of their stylists and the experience of the shop itself. The content focused on sharp, clean visuals that reflected the quality, attention to detail, and atmosphere that set Old Town Barber apart.

A man with a dark beard receives a precise outlining and trimming from a barber in a dimly lit barber shop, showcasing expert grooming techniques.
A man with a dark beard receives a precise outlining and trimming from a barber in a dimly lit barber shop, showcasing expert grooming techniques.
A barber applies shaving cream to a man's beard with a brush in a Chicago barbershop, showcasing the precision and care in men's grooming.
A barber applies shaving cream to a man's beard with a brush in a Chicago barbershop, showcasing the precision and care in men's grooming.
A man with a fresh haircut sits in a stylish Chicago barbershop, showcasing the modern interior with dark wood accents and ambient lighting, embodying the contemporary vibe of an Old Town barber, captured with skillful photography.
A man with a fresh haircut sits in a stylish Chicago barbershop, showcasing the modern interior with dark wood accents and ambient lighting, embodying the contemporary vibe of an Old Town barber, captured with skillful photography.
A barber carefully styles a client's hair in a trendy Chicago barbershop, with vintage decor and professional grooming tools visible in the background, capturing the essence of Chicago men's haircuts and barbershop content.
A barber expertly trims a man's hair with clippers in a stylish, dimly lit Chicago barbershop, showcasing classic men's haircuts and creative grooming techniques.
A barber expertly trims a man's hair with clippers in a stylish, dimly lit Chicago barbershop, showcasing classic men's haircuts and creative grooming techniques.
A barber in blue jeans and a black top is cutting a man's hair in a stylish, dimly lit barbershop in Old Town, Chicago, with large windows revealing a city street outside.
A barber in blue jeans and a black top is cutting a man's hair in a stylish, dimly lit barbershop in Old Town, Chicago, with large windows revealing a city street outside.
A barber carefully trims a man's wet hair with scissors, set in a rustic, well-lit Chicago barbershop, emphasizing professional men's haircuts.
A barber carefully trims a man's wet hair with scissors, set in a rustic, well-lit Chicago barbershop, emphasizing professional men's haircuts.

The Results

The Results

The campaign helped position Old Town Barber as a destination for high-end grooming. The visuals highlighted the skill of each stylist and the premium experience clients can expect. The brand saw a steady increase in new bookings, with many first-time visitors referencing the campaign. Overall, the shoot reinforced the shop’s identity and helped drive both visibility and foot traffic.

The campaign helped position Old Town Barber as a destination for high-end grooming. The visuals highlighted the skill of each stylist and the premium experience clients can expect. The brand saw a steady increase in new bookings, with many first-time visitors referencing the campaign. Overall, the shoot reinforced the shop’s identity and helped drive both

visibility and foot traffic.

The campaign helped position Old Town Barber as a destination for high-end grooming. The visuals highlighted the skill of each stylist and the premium experience clients can expect. The brand saw a steady increase in new bookings, with many first-time visitors referencing the campaign. Overall, the shoot reinforced the shop’s identity and helped drive both visibility and foot traffic.

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Strategy that scales.

Design that connects.
Strategy that scales.

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